Inspired by the The Last of Us' themes of hope, dependability and survival in the face of insurmountable odds, HBO and RQ gifted tastemakers, influencers, editors, and super fans around the globe a premium at-home experience connected to the world of the series.
Inspired by one of the show’s leads, Penance, and her Victorian invention lab, we gifted select celebrities, creators and influencers a premium at-home experience of peculiar inventions, experiments, and elixirs.
Tapping a diverse group of talent, including pop-culture tastemakers, superfans, MGK's inner circle and mental health advocates we built a social conversation around Hulu’s surprise release of MGK’s Life in Pink, while driving tune-in and strengthening their positioning amongst target audiences.
RQ identified Tinx as a genuine Chipotle superfan and nurtured that relationship since 2021, utilizing our in-house creative production team. The partnership has resulted in massive social media value through organic content moments, product partnerships, brand campaigns, and more.