Curating a highly targeted list for the experience, talent included notable fans of the original source material, thought leaders in the gaming community, actors and influencers who count themselves prestige drama aficionados and the cast and crew of the series.

To build awareness for HBO’s new series The Nevers we built a premium at-home experience — a mysterious compendium in line with the shows themes. We seeded it to those of influence to spark conversation across social and drive earned media.