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Relationship Intelligence

noun: RQ
the capacity for a brand to utilize influencer and creator relationships to fuel brand marketing
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HBO

The Last of Us

Series Launch

Curating a highly targeted list for the experience, talent included notable fans of the original source material, thought leaders in the gaming community, actors and influencers who count themselves prestige drama aficionados and the cast and crew of the series.
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HBO - The Nevers

Reimagining Experiences to Trigger Trending Conversations

Series Launch

To build awareness for HBO’s new series The Nevers we built a premium at-home experience — a mysterious compendium in line with the shows themes. We seeded it to those of influence to spark conversation across social and drive earned media.
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Pizza Hut

Hut Crew - Influencer Network

Hulu

MGK Life in Pink - Documentary Launch

Chipotle

Tinx - Chipotle

News

Marketing Brew

HBO Max ‘The Last of Us’ is a global hit

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Wallstreet Journal

Launch Events Try to Fit Their Parties in a Box

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BOF

Corporate Activism Put to the Test

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Digiday

Are you going to put people over profit?

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AdWeek

Brands Develop Contingency Plans...

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Complex

‘Gangs of New York’ TV Series in Development

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