And Just Like That - Season 2 Launch

Max needed a multi-layered consumer activation to celebrate an iconic milestone for TV’s most fabulous franchise. RQ was tasked to build a blueprint for a fan-forward experience, with the end result needing to celebrating 25 years of Sex and the City, and the Season 2 launch of And Just Like...

The “And Just Like That…It’s Been 25 Years, A Sex and the City Experience” became an unforgettable four-day activation experience.

By inviting series’ talent, influential tastemakers, press and super fans from around the world on an immersive journey through the world of Sex and the City, allowing them to see, feel, and hear the world of the series in an entirely new way. The experiential build celebrated the milestone of 25 years of Sex and the City and spread word of mouth around the upcoming season two premiere of And Just Like That…, while setting up international events that rolled out across the globe