From the activation, stills and video portraits were used across YouTube’s social platforms and delivered to the artist's to share on their social channels. Over 90 artists and YouTube creators were captured by Getty Images, more than doubling the client’s expected turn-out. A library of 380 photos and videos were published to the wire with YouTube in the caption, headline, and byline, and made available for immediate organic press-pickup. Getty further supported YouTube’s objectives by posting images and videos on their owned social channels, such as YouTube Shorts and Instagram, amplifying the already robust reach.