The Last of Us - Series Launch


Inspired by the The Last of Us' themes of hope, dependability and survival in the face of insurmountable odds, HBO and RQ gifted tastemakers, influencers, editors, and super fans around the globe a premium at-home experience connected to the world of the series.

The merging of functional, dependable swag built for survival was the perfect tactic, generating unprecedented awareness while deepening fan affinity for the iconic IP they know and love.

Curating a highly targeted list for the experience, talent included notable fans of the original source material, thought leaders in the gaming community, actors and influencers who count themselves prestige drama aficionados and the cast and crew of the series.