Pizza Hut’s influencer partnership with TikTok star Anna Sitar doubles as an effort to get in on the “girl math” TikTok trend, the hashtag for which currently sits at 1 billion views. In a video produced by RQ Agency, Sitar offers a series of increasingly nonsensical justifications for ordering off of Pizza Hut’s new menu where consumers can buy two items for $7 each.
Pizza Hut is the latest brand to get in on the Girl Math trend—with help from TikTok star Anna Sitar and “Saturday Night Live” cast member Ego Nwodim.
RQ is behind the Sitar ads, which will get paid support on TikTok, Instagram and YouTube. (RQ also helped Pizza Hut work with YouTuber Airrack and with rap duo Flyanna Boss for the brand’s last campaign.)
The “Sex and the City” 25th anniversary pop-up celebration this summer in New York City provided great insight into how to create successful collaborations with high impact. “And Just Like That … It’s Been 25 Years: The Sex and the City Experience” was a huge hit, attracting 4,000-plus fans over the four-day event. According to Brian Salzman, CEO of RQ, the marketing agency behind the activation, success stems from building genuine relationships with your brand’s customers with the goal of making them fans.
Social listening efforts indicated that everyone from “musicians and lifestyle influencers and fashion influencers” were expressing excitement about the show. To engage with them RQ gifted tastemakers, influencers, editors, and super fans around the globe a premium at-home experience connected to the world of the series.
Los Angeles-based influencer agency RQ Media Group LLC is used to producing elaborate live events and parties for companies such as Alphabet Inc.’s Google and Yum Brands Inc.’s Pizza Hut, gathering Hollywood talent...
Pizza Hut’s influencer partnership with TikTok star Anna Sitar doubles as an effort to get in on the “girl math” TikTok trend, the hashtag for which currently sits at 1 billion views. In a video produced by RQ Agency, Sitar offers a series of increasingly nonsensical justifications for ordering off of Pizza Hut’s new menu where consumers can buy two items for $7 each.
Pizza Hut is the latest brand to get in on the Girl Math trend—with help from TikTok star Anna Sitar and “Saturday Night Live” cast member Ego Nwodim.
RQ is behind the Sitar ads, which will get paid support on TikTok, Instagram and YouTube. (RQ also helped Pizza Hut work with YouTuber Airrack and with rap duo Flyanna Boss for the brand’s last campaign.)
The “Sex and the City” 25th anniversary pop-up celebration this summer in New York City provided great insight into how to create successful collaborations with high impact. “And Just Like That … It’s Been 25 Years: The Sex and the City Experience” was a huge hit, attracting 4,000-plus fans over the four-day event. According to Brian Salzman, CEO of RQ, the marketing agency behind the activation, success stems from building genuine relationships with your brand’s customers with the goal of making them fans.
Social listening efforts indicated that everyone from “musicians and lifestyle influencers and fashion influencers” were expressing excitement about the show. To engage with them RQ gifted tastemakers, influencers, editors, and super fans around the globe a premium at-home experience connected to the world of the series.
Los Angeles-based influencer agency RQ Media Group LLC is used to producing elaborate live events and parties for companies such as Alphabet Inc.’s Google and Yum Brands Inc.’s Pizza Hut, gathering Hollywood talent...
Ask anyone who works with direct-to-consumer brands about the Facebook boycott and you’ll likely hear about how DTCs are being put in a difficult position...
TikTok's future in the United States has become increasingly murkier after President Donald Trump threatened to ban the app in the U.S. (although he likely can't do that)...
HBO is known for going all-out in promoting its marquee programs. (See, for example, its SXSW “Westworld” town and its vertigo-inducing VR trip for “Game of Thrones.”)...
