Pushing industry leaders to rethink the value of influence

Recent Press

See FX's Tech-Forward Twist on the Standard Murder

To celebrate its buzzy new series A Murder at the End of the World, FX used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting.

Creator Trends Brand Marketers Need to Know About

Pizza Hut’s influencer partnership with TikTok star Anna Sitar doubles as an effort to get in on the “girl math” TikTok trend, the hashtag for which currently sits at 1 billion views. In a video produced by RQ Agency, Sitar offers a series of increasingly nonsensical justifications for ordering off of Pizza Hut’s new menu where consumers can buy two items for $7 each.

Pizza Hut Jumps On Girl Math Trend With Anna Sitar

Pizza Hut is the latest brand to get in on the Girl Math trend—with help from TikTok star Anna Sitar and “Saturday Night Live” cast member Ego Nwodim. RQ is behind the Sitar ads, which will get paid support on TikTok, Instagram and YouTube. (RQ also helped Pizza Hut work with YouTuber Airrack and with rap duo Flyanna Boss for the brand’s last campaign.)

The Collaboration Behind The ‘Sex And The City’ 25

The “Sex and the City” 25th anniversary pop-up celebration this summer in New York City provided great insight into how to create successful collaborations with high impact. “And Just Like That … It’s Been 25 Years: The Sex and the City Experience” was a huge hit, attracting 4,000-plus fans over the four-day event. According to Brian Salzman, CEO of RQ, the marketing agency behind the activation, success stems from building genuine relationships with your brand’s customers with the goal of making them fans.

HBO Max ‘The Last of Us’ is a global hit

Social listening efforts indicated that everyone from “musicians and lifestyle influencers and fashion influencers” were expressing excitement about the show. To engage with them RQ gifted tastemakers, influencers, editors, and super fans around the globe a premium at-home experience connected to the world of the series.

Launch Events Try to Fit Their Parties in a Box

Los Angeles-based influencer agency RQ Media Group LLC is used to producing elaborate live events and parties for companies such as Alphabet Inc.’s Google and Yum Brands Inc.’s Pizza Hut, gathering Hollywood talent...

Corporate Activism Put to the Test

Societal unrest has left consumers more suspicious of branded social responsibility initiatives than ever...

Are you going to put people over profit?

Ask anyone who works with direct-to-consumer brands about the Facebook boycott and you’ll likely hear about how DTCs are being put in a difficult position...

Brands Develop Contingency Plans...

TikTok's future in the United States has become increasingly murkier after President Donald Trump threatened to ban the app in the U.S. (although he likely can't do that)...

‘Gangs of New York’ TV Series in Development

Deadline reports that Scorsese will direct the first two episodes of Herbert Asbury's 1927 non-fiction book of the same name...

Celebration of the release of LFG for HBO MAX

HBO Max Sets Docu ‘LFG’ Following U.S. Women’s National Soccer Team’s Fight For Equality; First Teaser Released

5 ways agency work will change going forward

Over the last four months, employees and employers have adapted to a new way of working that’s not only remote but more flexible...

HBO and Hendrick's Gin create a mysterious...

HBO is known for going all-out in promoting its marquee programs. (See, for example, its SXSW “Westworld” town and its vertigo-inducing VR trip for “Game of Thrones.”)...

HBO Created the Ultimate L.A. Meal Kits Circa 1932

For Prohibition-Era Perry Mason, HBO Created the Ultimate L.A. Meal Kits Circa 1932