The Nevers - Series Launch


Inspired by one of the show’s leads, Penance, and her Victorian invention lab, we gifted select celebrities, creators and influencers a premium at-home experience of peculiar inventions, experiments, and elixirs.

To build awareness for HBO’s new series The Nevers we built a premium at-home experience — a mysterious compendium in line with the shows themes. We seeded it to those of influence to spark conversation across social and drive earned media.

We partnered with Hendrick’s Gin to provide premium gin and unique items found within the world of The Nevers to influencer kit recipients. The partnership curated signature Hendrick’s Gin cocktail recipes developed by select mixologists (featuring Vance Henderson, Hendrick’s National Brand Ambassador) incorporated in the kit collateral and inspired by the show and characters. In tandem, both a Mixology and ‘My Turn’ content series and rollout were incorporated into weekly episodes to provoke engagement and conversation around each week’s plot points and characters.